Johanna Springer
Illustration
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mytaxi Artwork

Posterdesign

 

„Making everyday magic in city movement.“, is the slogan and philosophy of mytaxi Hamburg.  I had the oppurtunity to create an artwork for their office. Concept, story and style were completely up to me. So I wanted to show their passion and creativity by creating  a miniature world filled with numerous small sceneries. Every scenery tells a story about mobility, innovation and connection. After all, everything is centered around the human being.

The Artwork is build up by 3 layers:
First Layer: A man is surrounded by 5 islands. These islands are (slightly) arranged like a solar system, like an ellipse. He holds two of the islands carefully in his hands and looks at them.
Second Layer: Every island shows a moment in his life, in which he has interacted with mytaxi and has had positive, exciting and emotional experiences with it. Mobility is a form of freedom and connects us. We are independent, unbound and mobile.
Third Layer: Each of the island is showing a moment with myxtaxi (the way to the airport, the party crew on the backseat, or a moment of resurrection).

Illustration · Concept

 
 
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02-Final.png
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